Blog
Guides and ideas on websites and AI for business.
AI chatbots for restaurants: what they do and cost
What an automated assistant actually solves, where it fails, when you need the paid WhatsApp API, and when a button that costs nothing is enough.
Who owns your website: domain, hosting, passwords
How to find out in a minute who the registrant of your domain is, what the authinfo code is for, and how to take back control if your supplier disappears.
QR menus in Italy: allergens, duties and fines in 2026
A QR code does not replace the paper menu, and allergens are required by law: what you owe, fines from 3,000 to 24,000 euros, and how to get compliant.
B&Bs: direct bookings and OTA commissions, the sums
Booking keeps around 15%. Since 2017 rate parity is void in Italy, so you may price lower on your own site. How to set it up without losing visibility.
Google Business Profile for restaurants: making it pay
The Google listing is free and brings more customers than the website in the early months. What to fill in, how to ask for reviews, and what makes a profile vanish.
What a restaurant website costs in Italy: real 2026 prices
Quotes from 500 to 5,000 euros, subscriptions from 99 euros: what changes, which costs come back every year, and who owns the site.
A website or just Instagram for a restaurant?
Instagram brings people in, the website receives them. What each one does that the other cannot, what both cost, and which order to start in.